UGC CREATOR + CREATIVE STRATEGIST
Brittney Swaller
Creating elevated content that makes brands look good, feel relatable, and sell.
I’m Brittney, a UGC creator and creative strategist with a background in marketing, branding, social media and sales. I understand that beautiful content is only part of the equation. Great UGC needs a strong hook, a clear message and a reason for someone to stop scrolling, trust the product and take action.
My content blends elevated visuals with natural, relatable storytelling across beauty, fashion, travel, tech and lifestyle. Whether I’m creating an organic-style testimonial, product demonstration, aesthetic campaign or direct-response ad, my goal is always the same: create content that feels authentic to the audience while supporting the brand’s business goals.
AT A GLANCE
Followers on Instagram
2.2k +
Average post reach
250,000
Primary Audience Age
24-36
Followers on TikTok
3059
Weekly Reach
670,000
Sales generated by one campaign
$24,000
CONTENT FOR YOUR AUDIENCE
Different brands need different voices.
I create content with the end consumer in mind — adapting the hook, messaging, visual direction and delivery to feel native to your brand while still sounding like a real person.
My natural creator perspective resonates especially well with millennial women interested in beauty, fashion, travel, technology and creating a more elevated everyday life.
- BEAUTY + SKINCARE
- FASHION + ACCESSORIES
- TRAVEL + HOSPITALITY
- TECH + AI
- LIFESTYLE + HOME
110,234
83,485
12,034
40,385
HOW I CREATE
FROM SCROLL TO SALE
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Post Reach
200k+
Impressions
1.5m
In Product Sold
$284k
MY EXPERTISE
Promotions
AESTHETIC B-ROLL
Style Guides
TUTORIALS
Instagram Lives
AESTHETIC B-ROLL
Unboxing Videos
Lifestyle Content
Testimonials
Product Photography
From scroll-stopping hooks to polished lifestyle visuals, content can be tailored for organic social, paid advertising, product pages and brand-owned channels.
Product Demonstrations
VOICEOVERS
Product Demos
Product Demos
Pretty content is everywhere. Here’s what makes mine different.
Content should feel natural enough to trust and polished enough to represent your brand. I create for the person on the other side of the screen.
Content should feel natural enough to trust and polished enough to represent your brand. I create for the person on the other side of the screen.
Beautiful content gets attention. Strategic content gives that attention somewhere to go. My goal is to create both.
FREQUENTLY ASKED QUESTIONS
My specialty when it comes to content is as follows, and you can expect a standard of excellence, communication, and cooperation.
Q. What types of content do you create?
Short-form UGC videos, testimonials, product demonstrations, tutorials, unboxings, voiceovers, aesthetic B-roll, lifestyle photography and paid-social creative.
Q. Do you create content for paid ads?
Yes. Content can be created specifically for paid social, including multiple hooks, calls-to-action and creative variations for testing. Usage rights are quoted based on campaign needs and duration.
Absolutely. I can work from an existing concept or brief, or develop the concept, hook and creative direction for you.
Yes. Raw footage and additional variations can be included depending on the project scope.
Yes. I’m available for hotel, resort, tourism and destination partnerships throughout the U.S. and internationally.
Q. Can you follow a creative brief?
Q. Do you offer raw footage?
Q. Do you travel for content?
follow @brittneyswaller
If you're into organic makeup options, shopping small, interior design, great cocktails, things I find funny + probably way too many videos of my puppy? You've come to the right place.
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PAST COLLABORATIONS
BEAUTY
Louis Vuitton Spring Campaign
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Zielinksi Perfume
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Reformation Fall Line
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PAST COLLABORATIONS
TRAVEL
Louis Vuitton Spring Campaign
Raclette slow-carb vibecession offal avocado toast vaporware.
Zielinksi Perfume
Narwhal jean shorts slow-carb mlkshk. Humblebrag lo-fi.
Reformation Fall Line
Vaporware next level listicle, four dollar toast etsy squid poutine.
PAST COLLABORATIONS
TECH
Louis Vuitton Spring Campaign
Raclette slow-carb vibecession offal avocado toast vaporware.
Zielinksi Perfume
Narwhal jean shorts slow-carb mlkshk. Humblebrag lo-fi.
Reformation Fall Line
Vaporware next level listicle, four dollar toast etsy squid poutine.
PAST COLLABORATIONS
FASHION
Louis Vuitton Spring Campaign
Raclette slow-carb vibecession offal avocado toast vaporware.
Zielinksi Perfume
Narwhal jean shorts slow-carb mlkshk. Humblebrag lo-fi.
Reformation Fall Line
Vaporware next level listicle, four dollar toast etsy squid poutine.